North American Precis Syndicate, Inc.

Our latest posts

Picking A Picture That Speaks A Thousand Words

Visual Storytelling That Works In The Digital Age

Thursday, January 28

Broadcast Opportunities For Multimedia Outreach

Increase Results By Captivating Radio And TV Audiences Nationwide

Thursday, January 28

Small Town Community News Organizations Are The Heart And Soul Of Our Society

Monday, July 20, 2020

Protecting Men From Severe Illness Due To COVID19

Top Men’s Health Awareness Stories Of The Decade

Monday, April 6, 2020

Protecting Women From Severe Illness Due To COVID19

Top Women’s Health Awareness Stories Of The Decade

Monday, April 6, 2020

The Media Blog

Newspapers Are Dead: Long Live Newspapers!

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The emergence of a vast array of digital channels has made printed newspapers stronger. While many …

The Evolution Of Mats In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Mat release services are really a misnomer in the digital age. The term “mat,” or sometimes …

Small Businesses Are Being Snapped Up By Investors

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Remaining independent has become more challenging for small businesses, who are not immune to the economic …

Fear Inducing Website Development Myths Busted

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Newspaper have pivoted to digital advertising on their sites to bring their publications into the modern era …

How To Polish Your Online Presentations With The Right Tools And Equipment

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The COVID-19 isolation restrictions have caused a surge of online presentations, which are the next best …

Reach More Listeners With A Podcast In A Mobile On Demand Format

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Successful marketing agencies are offering podcasting as a service. It’s easy to podcast, if you …

Successful Marketing Agencies Are Providing Website Development As A Service

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The demand for site development has been growing, even in a down economy. There are over 28 million small …

News Organizations Are Using New Data Tools To Make Editorial Decisions

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) News organizations are making data-driven decisions, for business and editorial choices, based on new tools available …

How Social Media Is Teaming Up With Traditional Media

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Newspapers were the original social media. People read news articles, then share those with their friends, family …

Small Town Community News Organizations Are The Heart And Soul Of Our Society

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Taking the road less traveled can lead to some innovative approaches to successful news sites. Some fiercely …

Thousands Of Digital News Startups Are Emerging, From Displaced Newspaper Staffers

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Americans are organizing, in the wake of the global pandemic, to help rescue local newspapers and support local …

National Coronavirus Aggregated Headline Service

North American Precis Syndicate (NAPS) and 1up! have partnered to provide you an editorial package of aggregated coronavirus headlines from national and international online media outlets.

Top Women’s Health Awareness Stories Of The Decade

Protecting Women From Severe Illness Due To COVID19Top Women’s Health Awareness Stories Of The Decade By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)Women …

Top Men’s Health Awareness Stories Of The Decade

Protecting Men From Severe Illness Due To COVID19Top Men’s Health Awareness Stories Of The Decade By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)Helping our men, …

Site Launch

North American Precis Syndicate Offers New Resources to Help Provide Media With Free Feature News Content In A Variety of Digital Formats

Top 20 Growing Local News Sites

Many tech savvy publishers are rapidly growing their site traffic from under 10,000 unique visitors per month (UVM) to more than triple that, and all the way up to well over 10 times that. Here …

Top 10 Digital News Companies

Here are the top 10 companies that are creating growth opportunities for traditional media:

Grow Audiences With Widgets

Many busy editors, who have been doing the work of two or three talented people, have increasingly relied on widgets to fill news holes.

Fifteen Tips For SEO

Search Engine Optimization (SEO) is an effective way to bring more eyeballs to your message. Here are 15 ways to optimize your results: 1. Write lively, intriguing headlines and try to include a …

Multimedia Success Tying Results to the Bottom Line

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Harness the Power of Weekly Community Newspapers

Have you ever asked yourself “What more can I do so that more people will know about the message that management cares about most?”? After covering all the usual bases, both traditional and new media, you can reach millions of additional readers at very little extra cost to your program by tapping into thousands of additional media outlets in the wealthy suburbs of America.

10 AP Style Suggestions

1. Ages are always represented in numerals ("The girl was 2 years old"; "He will be 57 this November"). 2. Percentages are always represented thus: 2 percent; 99 percent. We do NOT use the …

Media Opportunities Reaching Millennials in a “New” Medium

This is just a sample piece of type for a blog. Blogs can be formatted in a variety of ways. This is just a sample piece of type for a blog. Blogs can be formatted in a variety of ways. This is …

Shout Out About It but don't make it NOISE!

Have you ever wondered why, after distributing your feature news story and using a service that includes a database of 300k+ journalists, your phone didn’t ring off the hook, the needle …

Meeting and Exceeding Expectations for Decades

The secret to the success and longevity of North American Precis Syndicate (NAPS), now in existence for nearly 60 years, is providing excellent service and fulfilling an unmet need.

Getting Massive Media Coverage For Your Site

The best and brightest tech PR teams promote websites the way new products are introduced: 1. Cover all media outlets, not only the largest ones. The editors at community news outlets will be …

The Series Technique Of National Publicity

Here’s why savvy PR pros are doing a more thorough job and maximizing potential reach with a cost-effective series for the message that management cares about most:1. You can influence a …

We Have What You Need To Succeed:

1. Quality—we have worked especially hard to build warm relationships with:a) Top 500 dailies—Sunday editors and feature editors are hungry for good content, even while their …

PR Asset Management Opportunities: Maximizing The Yield On Your Informational Assets

Senior PR Executives are teaching top management 10 realities about PR assets that can protect and growtheir return on investment:1. Information is an asset, like cash, that can be invested or left …

Corporate PR Strategy: Create Extra Coverage Among People With Power

Most Fortune 500 companies cover community news outlets that go into the homes of millions of wealthy suburbanites. This successful technique accomplishes three things:1. Gives the top-priority story …

Why Most Fortune 500 Companies, 100+ Associations And Many Government Agencies Use Our Service:

Volume:1. Daily newspapers have a combined circulation of 35 million or 38 million on Sunday, per a Pew study. There are 1,330+ daily newspapers in the U. S. There are another 170+ in Canada, per …

Media Opportunities: Successful Techniques For Creating More Coverage

You can give your top story thousands of additional major market placements by giving releases to additionalmedia, newspapers, blogs, radio and TV.1. Newspapers—You will bring in 1,000 …

The Media Blog

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Best Practices Blog

Newspapers Are Alive And Well And Thriving In the Suburbs

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online …

How To Connect Your Message With Key Influencers

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Implementing a strategy for multichannel communication starts with following a path through the decision …

Visual Storytelling That Works In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …

Increase Results By Captivating Radio And TV Audiences Nationwide

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) There has been a surge of attention devoted to reaching a broader audience in the broadcast media, which …

Growing Business By Reaching Millions Of Additional People With Multicultural Marketing

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) There has been a surge of attention devoted to reaching a broader, more culturally diverse audience, in the …

How Digital Media Has Helped Traditional Media

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The traditional media experience for readers and advertisers has been improved with the enhancements made by …

Covering Influencers At The Smallest Daily News Organizations For Deeper Market Penetration

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) When media relations pros ask what they can do to reach more people in their target audience, for deep market …

The Digital Divide On News Sites With E-Editions

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) You can increase your discoverability and SEO by being in, not only the digital section of the news sites, but also in …

How Organizations Are Responding To The Coronavirus Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The greatest health crisis in more than a century has prompted an outpouring of responses from organizations, who are …

Revamp Your Media Relations Approach To Earn More Placements

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Most editors would rather go to the dentist than sit through a media relations pitch. Earning a placement means you are …

Leading Professional Journalism Organizations

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Newspapers are the original social media and most of those have evolved and adapted to the digital age, to spread the …

Independently Held Newspaper Sites Are Largely Concentrated With A Few Companies

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Savvy content marketers are trying to extend their reach beyond publishers of the same top 500 sites that everyone else …

Extend Your Reach To Millions More Readers, Listeners And Viewers Nationwide

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The best people are the hardest to reach, but it’s a lot easier if you know how. Influencers at …

Top Adorable Pet Photos Of The Decade

Dog and Cat Adoptions have soared during the COVID19 pandemic, as millions adapt to working at home, social distancing and isolation. Many seek out pets to keep themselves company. Some …

Sixty Home Improvement Ideas In Sixty Seconds

For those who have an abundance of extra time on their hands due to the COVID19 isolation restrictions, which are keeping us at home, you may be ready to tackle those DIY projects after much …

How Can You Help People Achieve Happiness And Avoid Grief?

Give Your Audiences Something To Smile About For Some Much Needed Relief By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) During turbulent times, people need …

Saving Our Seniors: Top Health And Finance Stories Of The Decade

Techniques That Can Help You To Earn More Traditional And Social Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The media is helping Americans …

The Top Youth and Education Stories of the Decade

Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The media is hyper focused on responding to the Coronavirus …

The Top Photo Journalism Stories Of The Decade

Making a picture speak a thousand words starts with creativity and talent. North American Precis Syndicate (NAPS) monitors the result of stories over time to help advise our clients what …

Communicate Your Crisis Response Message

Now is the time for all good crisis communicators to come to the aid of their country. During the unprecedented times Americans face, due to the Coronavirus outbreak, helping the public is not …

The Top Travel Stories of the Decade

The Top Travel Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate …

The Top Charity Stories of the Decade

The Top Charity Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate …

The Top Tech Stories of the Decade

The Top Tech Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate …

The Top Home Section Stories of the Decade

The Top Home Section Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate …

The Top Auto Stories of the Decade

The Top Auto Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate …

The Top Financial Stories of the Decade

The Top Financial Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) To help our …

The Top Health Stories of the Decade

The Top Health Stories of the Decade Techniques That Can Help You To Earn More Media Coverage By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) To help …

How Leading Marketing Pros Are Leveraging Community News Media In Print And Online

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Savvy marketers recognize the value of community news outlets in the wealthy suburbs as part of the marketing …

How To Find Print Placements Like A Pro

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications …

Building Trust In An Era Of Misinformation, Disinformation and Misinterpretation

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) As public health information programs are developed, there has been increasing scrutiny of the veracity of …

How To Develop An Editorial Calendar For A Monthly Action Plan

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Timing is crucial for a successful editorial outreach program. Reaching the right influencers at the …

Positioning For Growth After The Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Managers are planning their fantasy teams in case budget could soon land on their desks, like manna from …

Reimagining The Work Environment In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Working from home during the pandemic has forced managers to reimagine the office space requirements and …

How Leaders Win The Trust And Respect Of Employees

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Top management at the most admired companies to work for are leading by example and going above and beyond to …

Informing The Public Can Be Entertaining With Games And Puzzles

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) You can captivate the attention of millions of game and puzzle enthusiasts with entertaining content that also informs …

How To Motivate Staff Facing The Economic Challenges Of The Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Against all odds, the optimists are finding new ways, including games, to motivate staff members, who face an …

Tools To Help Engage And Motivate Staff Working Remotely

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The COVID-19 pandemic has forced us to reorganize and adapt by enabling people to work from home in new and …

The Future Of Women In Leadership Positions

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Women have been successfully rising up in business at unprecedented rates, and are realizing their potential like never …

Historical American Newspapers Publish Significant News Of Our Society In A New Way

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) To know the history of American newspapers is to know the history of the United States. Some of the longest running …

What You Accomplish By Covering Additional Media With Your Expert Advice From The Government

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Many skilled communicators are driving more traffic to their messages by including expert advice from the government, …

How Top PR Executives Get Thousands Of Extra Placements By Covering Additional Media With Content Jointly Promoted With Trade Associations

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Many savvy marketing PR executives are responding to thousands of editors, at community news outlets, who are asking …