Best Practices Blog
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Implementing a strategy for multichannel communication starts with following a path through the decision …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
There has been a surge of attention devoted to reaching a broader audience in the broadcast media, which …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
There has been a surge of attention devoted to reaching a broader, more culturally diverse audience, in the …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
The traditional media experience for readers and advertisers has been improved with the enhancements made by …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
After covering all the major daily news organizations, the next frontier for media relations pros is weekly news …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Families are preparing to enjoy Christmas in news ways, to keep kids healthy and safe, in response the COVID-19 …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Families are preparing to enjoy Thanksgiving in news ways, to keep kids healthy and safe, in response the COVID-19 …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Families are preparing to enjoy Halloween in news ways, to keep kids healthy and safe, in response the COVID-19 …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Back to school season is shaping up in new ways in response the COVID-19 …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
When media relations pros ask what they can do to reach more people in their target audience, for deep market …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
You can increase your discoverability and SEO by being in, not only the digital section of the news sites, but also in …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
The greatest health crisis in more than a century has prompted an outpouring of responses from organizations, who are …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Most editors would rather go to the dentist than sit through a media relations pitch. Earning a placement means you are …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Newspapers are the original social media and most of those have evolved and adapted to the digital age, to spread the …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Savvy content marketers are trying to extend their reach beyond publishers of the same top 500 sites that everyone else …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
The best people are the hardest to reach, but it’s a lot easier if you know how. Influencers at …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)How can we keep our babies protected during a global pandemic? According to the Mayo Clinic, although rare, infants …
Dog and Cat Adoptions have soared during the COVID19 pandemic, as millions adapt to working at home, social distancing and isolation. Many seek out pets to keep themselves company. Some …
For those who have an abundance of extra time on their hands due to the COVID19 isolation restrictions, which are keeping us at home, you may be ready to tackle those DIY projects after much …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The health crisis, due to COVID19, has taken a toll on the young adults who are working hard to advance their academic …
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)Memorial Day parades have been cancelled, due to the COVID19 crisis. Many concerned citizens have been preparing to honor …
How COVID19 Has Impacted Our EnvironmentTop Environmental Stories Of The Decade
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)Cities have seen dramatic improvements …
Give Your Audiences Something To Smile About For Some Much Needed Relief
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
During turbulent times, people need …
Techniques That Can Help You To Earn More Social Media And Traditional Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The media is helping Americans …
Techniques That Can Help You To Earn More Traditional And Social Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The media is helping Americans …
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The media is hyper focused on responding to the Coronavirus …
Making a picture speak a thousand words starts with creativity and talent. North American Precis Syndicate (NAPS) monitors the result of stories over time to help advise our clients what …
Now is the time for all good crisis communicators to come to the aid of their country. During the unprecedented times Americans face, due to the Coronavirus outbreak, helping the public is not …
The Top Travel Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate …
The Top Charity Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate …
The Top Tech Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate …
The Top Home Section Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate …
The Top Auto Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate …
The Top Financial Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
To help our …
The Top Health Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
To help …
The Top Food Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
To help our clients …