From our blogs
Tuesday, March 2
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Savvy marketers recognize the value of community news outlets in the wealthy suburbs as part of the marketing …
Tuesday, March 2
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online …
Tuesday, March 2
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
The emergence of a vast array of digital channels has made printed newspapers stronger. While many …
Monday, February 1
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications …
Friday, January 29
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
As public health information programs are developed, there has been increasing scrutiny of the veracity of …
Friday, January 29
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Timing is crucial for a successful editorial outreach program. Reaching the right influencers at the …
Thursday, January 28
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Implementing a strategy for multichannel communication starts with following a path through the decision …
Thursday, January 28
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …
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