Home Tip Sheet

How to Build Up Results for Your Home Section Story.

Health Tip Sheet

Take these tips to boost your results on your next health feature story.

Auto Tip Sheet

Here are successful strategies for driving up results for your Auto Section story:

Books Tip Sheet

Here are successful strategies for booking stronger results on your Book Section story:

Charity Tip Sheet

Create an awareness of your cause by following these feature-writing tips:

Financial Tip Sheet

Boost the Rating on Results of Your Personal Finance Story.

Food, Beverage and Nutrition Tip Sheet

Here are tips to help boost results for your next food feature story

Entertainment Tip Sheet

Take these tips to help you boost your entertainment feature results:

Environment Tip Sheet

Here are several tips to help you boost results on your next environment feature story:

Travel Tip Sheet

Here are tips that will help you get more mileage for your travel section story:

Technology Tip Sheet

Power up your technology feature story and boost results with these tips:

Case Study: American Heart Association
Association Reaches New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: California Sweetpotato Council
Council engages New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: U.S. Government Publishing Office (GPO)
GPO increases public awareness with Successful Campaign: A Feature News Release Case Study
Case Study: Ad Council
Council Educates New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: n4a
Association alerts New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: ENERGY STAR
Infographic Educates Readers with Successful Campaign: A Feature News Release Case Study
Case Study: AARP
Feature Educates Seniors Looking for Extra Income with Successful Campaign: A Feature News Release Case Study
Case Study: Hartz
Company Informs New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: ATS
Society Informs New Audiences with Successful Campaign: A Radio Feature Release Case Study
Case Study: NADCA
Association Alerts New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: American Humane
Society Educates New Audiences with Successful Campaign: A Feature News Release Case Study
Case Study: American Red Cross
Organization Increases Public Awareness With Successful Campaign: A Spanish Feature News Release Case Study
Case Study: Galaxy Press
Publisher Draws Contest Entries With A Successful Campaign: A Feature News Release, A Video Feature Release and A Radio Feature Release Case Study
10 AP Style Suggestions

10 AP Style Suggestions

1. Ages are always represented in numerals ("The girl was 2 years old"; "He will be 57 this November"). 2. Percentages are always represented thus: 2 percent; 99 percent. We do NOT use the …

Media Opportunities Reaching Millennials in a “New” Medium

Media Opportunities Reaching Millennials in a “New” Medium

This is just a sample piece of type for a blog. Blogs can be formatted in a variety of ways. This is just a sample piece of type for a blog. Blogs can be formatted in a variety of ways. This is …

Multimedia Success Tying Results to the Bottom Line

Multimedia Success Tying Results to the Bottom Line

This is just a sample piece of type for a blog. Blogs can be formatted in a variety of ways. This is just a sample piece of type for a blog. Blogs can be formatted in a variety of ways.

Meeting and Exceeding Expectations for Decades

Meeting and Exceeding Expectations for Decades

The secret to the success and longevity of North American Precis Syndicate (NAPS), now in existence for nearly 60 years, is providing excellent service and fulfilling an unmet need.

Shout Out About It but don't make it NOISE!

Shout Out About It but don't make it NOISE!

Have you ever wondered why, after distributing your feature news story and using a service that includes a database of 300k+ journalists, your phone didn’t ring off the hook, the needle …

Fifteen Tips For SEO

Fifteen Tips For SEO

Search Engine Optimization (SEO) is an effective way to bring more eyeballs to your message. Here are 15 ways to optimize your results: 1. Write lively, intriguing headlines and try to include a …

Harness the Power of Weekly Community Newspapers

Harness the Power of Weekly Community Newspapers

Have you ever asked yourself “What more can I do so that more people will know about the message that management cares about most?”? After covering all the usual bases, both traditional and new media, you can reach millions of additional readers at very little extra cost to your program by tapping into thousands of additional media outlets in the wealthy suburbs of America.

Media Fact Sheet

Media Opportunities: Successful Techniques For Creating More Coverage

You can give your top story thousands of additional major market placements by giving releases to additionalmedia, newspapers, blogs, radio and TV.1. Newspapers—You will bring in 1,000 …

Newspaper Stats Fact Sheet

Why Most Fortune 500 Companies, 100+ Associations And Many Government Agencies Use Our Service:

Volume:1. Daily newspapers have a combined circulation of 35 million or 38 million on Sunday, per a Pew study. There are 1,330+ daily newspapers in the U. S. There are another 170+ in Canada, per …

Corporate Fact Sheet

Corporate PR Strategy: Create Extra Coverage Among People With Power

Most Fortune 500 companies cover community news outlets that go into the homes of millions of wealthy suburbanites. This successful technique accomplishes three things:1. Gives the top-priority story …

PR Asset Management Fact Sheet

PR Asset Management Opportunities: Maximizing The Yield On Your Informational Assets

Senior PR Executives are teaching top management 10 realities about PR assets that can protect and growtheir return on investment:1. Information is an asset, like cash, that can be invested or left …

PR Opportunities Fact Sheet

We Have What You Need To Succeed:

1. Quality—we have worked especially hard to build warm relationships with:a) Top 500 dailies—Sunday editors and feature editors are hungry for good content, even while their …

Series Technique Fact Sheet

The Series Technique Of National Publicity

Here’s why savvy PR pros are doing a more thorough job and maximizing potential reach with a cost-effective series for the message that management cares about most:1. You can influence a …

Technology Fact Sheet

Getting Massive Media Coverage For Your Site

The best and brightest tech PR teams promote websites the way new products are introduced: 1. Cover all media outlets, not only the largest ones. The editors at community news outlets will be …

Seasonal

Seasonal Or Dated Releases

We recommend getting dated material approved for distribution at least three months prior to the deadline. Editorswill start to receive your story immediately, for online distribution, and shortly …

Ways We Can Help

Ways We Can Help

Here are some possible story angles that we could help our clients to develop, create content for and disseminate tothousands of media outlets nationwide:1. Ad campaigns—we can create …

PR Book Club

PR Books We Like

David Meerman Scott The New Rules of Marketing and PREdward Bernays Crystallizing Public OpinionRyan Holiday Trust Me, I’m LyingRonn Torossian For Immediate Release: Shape Minds, Build Brands, …

Social Media Book Club

Social Media Books We Like

Guy Kawasaki, Peg Fitzpatrick The Art of Social Media: Power Tips for Power UsersGary Vaynerchuk Jab, Jab, Jab, Right Hook; #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media …