COMPANY OVERVIEW
The National Air Duct Cleaners Association (NADCA) is the global trade association representing the HVAC inspection, cleaning and restoration industry. They support members' success with standards, education, certification, marketing and advocacy programs to promote the highest quality and ethical services.
CHALLENGE
To utilize their pre-produced online videos in such a way as to amplify their informational value to the organization by extending their reach into the broadcast media.
APPROACH
As part of its larger NAPS campaign, NADCA opted to include TV broadcast releases using their own pre-produced long-play videos. The “What’s In Your Air Ducts?” video was edited to 60 seconds and distributed nationwide.
RESULTS
This 60-second spot aired 771 times, reaching 14 states with a cumulative reach of 102.8 million viewers. Of all placements, 97% were in the top 50 markets, 34% were in the most populous third of states and 19% were in the wealthiest quarter of states.
NAPS SOLUTIONS
Video Feature Releases (VFR's) of 30 or 60 seconds each are written, produced and distributed as part of our 23-minute monthly CSNN program for over 1,000 TV stations across America. You should expect 100 to 150+ on-air placements with each VFR, reaching millions of viewers, primarily in the wealthy suburbs of major markets. Most broadcasters will run the entire program as is from start to finish or some may use individual segments.
