Case Study: AARP offers tips for older Americans on Multilevel Marketing with a Featurettes distribution

Feature Educates Seniors Looking for Extra Income with Successful Campaign: A Feature News Release Case Study

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Feature Educates Seniors Looking for Extra Income with Successful Campaign: A Feature News Release Case Study

 COMPANY OVERVIEW

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

CHALLENGE

To caution seniors of the potential risks of Multilevel Marketing promotions.

APPROACH

“The Risks And Rewards Of Multilevel Marketing” feature included survey results from the AARP Foundation, expert advice, and steps to consider before taking up network marketing. Call to action directs readers to go online and download the toolkit “Multilevel Marketing: The Research, Risks and Rewards.”

 RESULTS

This feature got 1,141 known placements, including 153 in print. This appeared in all 50 states, with a readership of 49.5 million and on sites with 91.5 million unique visitors cumulatively. About 53% of placements were in the top 50 markets, 45% were in the most populous third of the states and 31% were in the wealthiest 25% of states. The article was viewed 1,273 times on our site.

NAPS SOLUTIONS

NAPS provides an easy, cost-effective method of getting your story out to nearly every newspaper in the country and thousands of online publications. Instead of just covering the same top publications everyone else in America is trying to get into, you give your top story to practically all of America’s mass media outlets, in a format editors can easily use immediately. We cover America’s 10,000 newspapers with over 200 million in cumulative circulation, about 167 million of which are in the weekly community newspapers.

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