COMPANY OVERVIEW
ENERGY STAR® is the government-backed symbol for energy efficiency, providing simple, credible and unbiased information that consumers and businesses rely on to make well-informed decisions. Thousands of industrial, commercial, utility, state, and local organizations—including more than 40 percent of the Fortune 500®—partner with the U.S. Environmental Protection Agency (EPA) to deliver cost-saving energy efficiency solutions that improve air quality and protect the climate. Since 1992, ENERGY STAR and its partners helped save American families and businesses nearly 4 trillion kilowatt-hours of electricity and achieve over 3 billion metric tons of greenhouse gas reductions, equivalent to taking over 600 million cars off the road for a year. In 2017 alone, ENERGY STAR and its partners helped Americans avoid $30 billion in energy costs.
CHALLENGE
To encourage readers to look into smart thermostats in order to conserve energy.
APPROACH
ENERGY STAR and their Agency on Record, The Cadmus Group, commissioned NAPS to send out a feature with tips for homeowners. The article entitled “A Smart Thermostat Can Be A Smart Investment” accompanied with an infographic, detailed the smart ways to save energy, increase your comfort and decrease your costs.
RESULTS
This feature got 1,093 known placements, including 170 in print. This appeared in all 50 states, with a readership of 20 million and on sites with 72 million unique visitors cumulatively. About 53% of placements were in the top 50 markets, 64% were in the most populous third of the states and 47% were in the wealthiest 25% of states. The article was viewed 487 times on our site.
NAPS SOLUTIONS
NAPS provides an easy, cost-effective method of getting your story out to nearly every newspaper in the country and thousands of online publications. Instead of just covering the same top publications everyone else in America is trying to get into, you give your top story to practically all of America’s mass media outlets, in a format editors can easily use immediately. We cover America’s 10,000 newspapers with over 200 million in cumulative circulation, about 167 million of which are in the weekly community newspapers.
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