By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
When media relations pros ask what they can do to reach more people in their target audience, for deep market penetration, and to saturate the market with their message, they often go above and beyond the mainstream media outlets, to include influencers in the niche markets covered by community news organizations.
Covering the top 500+ daily newspapers can be an all consuming task for a team of communications professionals that will keep them busy for a long time. After those high priority targets are reached, to do a more thorough job, for the most important messages that need additional coverage, there are nearly a thousand more daily newspapers that can yield additional placements. Many daily newspapers have circulations of less than 10,000, are all supported by local advertising, tend to exist in the wealthiest and most populous regions, and are the main publications in the communities those serve, for hyperlocal news.
Small daily newspapers offer communicators these advantages:
1- cumulatively, those can give you millions more impressions
2- some are part of a chain of newspapers which can be covered as a group through the same contacts at the publishing company
3- editors often move around so they may start at small publications, and then you may be able to follow them to larger ones, as you monitor the turnover
4- you can more easily saturate your target audience by deeply penetrating untapped markets
5- you can achieve reenforcement of your message with a double hit, if it appears in a major daily news publication, and a local community news publication
6- you can get greater credibility in these highly trusted publications
7- visibility is high as most are read thoroughly, having fewer pages than major daily newspapers
8- daily newspapers need to fill space frequently, publishing many pages per week
9- you can support local journalism with unpaid and paid content, giving much needed relief to those affected by the pandemic
10- you can increase discoverability with searchable content that is shareable on social
Here are 100 top users of our content at small daily newspaper sites:
TX Fort Bend Herald and Texas Coaster
KS Independence Daily Reporter
NY Oswego Palladium Times and The Valley News
GA Rockdale and Newton Citizens
SD Yankton Daily Press and Dakotan
IL Charleston Journal Gazette/Times Courier
PA The News Herald and The Derrick
OR Daily Jefferson County Union
IN Frankfort and Clinton County Times
IN The Martinsville Reporter-Times
WV Clarksburg Exponent Telegram
KS Cowley Courier Traveler and Arkansas City Traveler
MT Ravalli Republic and Bitterroot Valley News
KS Abilene Reflector-Chronicle
IL Iroquois County’s Times-Republic
IA Cedar Valley Times/ Vinton Newspapers
For more information or a free proposal from our experts, contact us at info@napsnet.com or visit https://mynewstouse.com/.