By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
Helping our men, starts with a basic understanding of why they are more prone than women to the effects of the spread of COVID19. According to the CDC, people are at greater risk of severe illness from COVID19 if they have some underlying conditions. Influenza and pneumonia have been among the top men’s health issues over the years. Other men’s health issues, including COPD, diabetes, AIDS and cancer, make men more susceptible than women. According to World Health Organization, societal norms indicate that men are more likely to smoke than women, historically ranging from 20 percent to 30 percent of men nationwide, which puts them at greater risk.
Prevention and treatment of underlying issues can help to protect our men, and women, from viral effects which have been potentially deadly. Early diagnosis which can lead to prompt treatment, can more easily be achieved if symptoms are recognized in time.
Public education, resulting in greater awareness, can be a big step towards helping millions of men who are at risk.
To help our clients choose formats that are getting the best results, North American Precis Syndicate ranks the top feature news stories of the year by the highest number of placements in media outlets nationwide. We have compiled the results to show the top feature news stories of the decade, those that have performed brilliantly, way above and beyond what is typically expected.
The most successful stories included attractive color photos or infographics, helpful advice from experts, celebrity spokespeople, the latest statistics, results from surveys, trends, time-saving tips, money saving ideas and other helpful information. The stories targeted people across various demographic groups and related to safe, enjoyable and prosperous experiences, protecting the health, and assets, of the readers, their friends and family members.
We are passionate about working on the kinds of stories that help millions of people nationwide with the news that is potentially life saving or can improve the quality of their lives.
To name a few, here are examples of the top men’s health stories of the decade, including those about COPD, diabetes, cancer and AIDS, from some of the best and brightest communications professionals for some of the most demanding management teams at leading organizations:
1- The American Thoracic Society/ The Gawlicki Family Foundation:
To create an awareness of how pulmonary rehabilitation can help people with chronic respiratory diseases, expert medical advice was offered from a doctor who was a professor at Yale School of Medicine. Results of a survey were revealed and readers were alerted about a program available to help and where to find that nearby.
2- Philips: “Health Awareness/ Do You Know If You Have COPD?”
To help people enjoy an active lifestyle with the right COPD therapy regimen, readers were alerted about the incidence of disease, how many people were affected, and offered expert tips from a medical doctor who was chief medical liaison at Philips.
3- Merck: “Taking Diabetes To Heart: Randy Jackson Partners With Merck To Challenge People Living With Type 2 Diabetes To Join Him In Committing To A Diabetes Friendly Lifestyle”
Readers were alerted about a program which provided resources and information for people living with type 2 diabetes to help them take small steps to better health.
4- American Medical Association/CDC/American Diabetes Association: “Health Awareness/ Know Your Risk For Prediabetes”
For people at risk for diabetes, without knowing it, readers were alerted about a simple online test to help them. The problem was defined, the risk factors were given, and good news was offered about ways prediabetes can be reversed,
5- Lustgarten Foundation: “Health Awareness/ What You Should Know About Pancreatic Cancer”
For the 57,000 Americans expected to be diagnosed with Pancreatic Cancer in a year, and their loved ones, facts were offered to help improve the outcomes. People were alerted about the definition of the condition, what treatments were available, what was being done, and how people could get involved and learn more.
6- NIH/NIDDK: “Health And Well-Being/ Healthy Eating And Good Activity For Life”
For weight management and health living, tips were offered for developing healthy habits for many stages of life including helpful advice for adults, older people and children.
7- American Cancer Society/ Integrated Medical Foundation (IMF): “Men’s Health/ Removing The Mystery From A Prostate Cancer Diagnosis”
Readers were alerted that learning about prostate cancer early could save lives and that it’s easier than people realize. The incidence, one in nine American men, and the number of people affected, 175,000 new diagnoses in a year, were indicated to capture attention for this important issue, and available methods of treatment and financing that were included.
8- American Association For Cancer Research: “Health Matters/ Research Continues To Drive Advances Against Cancer”
The new record for number of cancer survivors in the U. S. was revealed. More and better ways for doctors to combat cancer were announced, including 27 new cancer treatments.
9- NIH/CDC: “Fighting AIDS”
Three recent prevention studies were referenced to highlight the progress and renew hope for new, more effective biomedical prevention methods. Staggering statistics were included, that 77% of all new infections were in men. Readers were encouraged to help support HIV vaccine research.
10- L’Oreal/Kiehl’s/amfAR: “A Cure In Your Hands”
Motorcycles ridden by celebrities and others were part of the long-standing tradition of supporting HIV/AIDS charities by one company, working with amfAR,. To raise funds and awareness, a series of stories about the annual event was able to help millions of Americans.
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