Best Practices
30 results total, viewing 1 - 20
Winning Influencer Marketing Strategies

How To Connect Your Message With Key Influencers

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Implementing a strategy for multichannel communication starts with following a path through the decision … more
Picking A Picture That Speaks A Thousand Words

Visual Storytelling That Works In The Digital Age

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a … more
Broadcast Opportunities For Multimedia Outreach

Increase Results By Captivating Radio And TV Audiences Nationwide

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   There has been a surge of attention devoted to reaching a broader audience in the broadcast media, which … more
Reaching Spanish Speaking and African Americans In Their Primary Source Of News

Growing Business By Reaching Millions Of Additional People With Multicultural Marketing

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   There has been a surge of attention devoted to reaching a broader, more culturally diverse audience, in the … more
How Marketers Are Balancing Traditional Media With Social Media

How Digital Media Has Helped Traditional Media

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   The traditional media experience for readers and advertisers has been improved with the enhancements made by … more
Reach More People In Your Target Audience By Covering More Media

Top Weekly Newspapers Using Feature News Content

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) After covering all the major daily news organizations, the next frontier for media relations pros is weekly news … more
How To Make The Holiday Season Merrier

Top Christmas Stories Of The Decade

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Families are preparing to enjoy Christmas in news ways, to keep kids healthy and safe, in response the COVID-19 … more
Holiday Season Feature News To Help Go Over The River And Through The Woods Virtually

Top 25 Thanksgiving Stories of the Decade

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Families are preparing to enjoy Thanksgiving in news ways, to keep kids healthy and safe, in response the COVID-19 … more
Making Family Life More Fun And Safe During The Pandemic

Top 30 Halloween Stories Of The Decade

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Families are preparing to enjoy Halloween in news ways, to keep kids healthy and safe, in response the COVID-19 … more
Techniques That Can Help You To Earn More Media Coverage

Top Back To School Stories Of The Decade

      By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Back to school season is shaping up in new ways in response the COVID-19 … more
Top 100 Sites Of The Lowest Circulation Daily Newspapers That Use Our Content

Covering Influencers At The Smallest Daily News Organizations For Deeper Market Penetration

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) When media relations pros ask what they can do to reach more people in their target audience, for deep market … more
Online Placements That Are The Hidden Gems

The Digital Divide On News Sites With E-Editions

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) You can increase your discoverability and SEO by being in, not only the digital section of the news sites, but also in … more
Top COVID-19 Response Stories

How Organizations Are Responding To The Coronavirus Pandemic

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) The greatest health crisis in more than a century has prompted an outpouring of responses from organizations, who are … more
Meeting The Media: How Editors Want To Be Pitched

Revamp Your Media Relations Approach To Earn More Placements

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Most editors would rather go to the dentist than sit through a media relations pitch. Earning a placement means you are … more
In The Social Media Universe We Are All Journalists

Leading Professional Journalism Organizations

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Newspapers are the original social media and most of those have evolved and adapted to the digital age, to spread the … more

Small Town Community News Organizations Are The Heart And Soul Of Our Society

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Taking the road less traveled can lead to some innovative approaches to successful news sites. Some fiercely … more
How Babies Are Impacted By COVID19

Top Baby Photo Stories Of The Decade

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)How can we keep our babies protected during a global pandemic?  According to the Mayo Clinic, although rare, infants … more
How COVID19 Has Impacted Families With Dogs And Cats

Top Adorable Pet Photos Of The Decade

Dog and Cat Adoptions have soared during the COVID19 pandemic, as millions adapt to working at home, social distancing and isolation.  Many seek out pets to keep themselves company. Some … more
Top DIY Stories Of The Decade

Sixty Home Improvement Ideas In Sixty Seconds

For those who have an abundance of extra time on their hands due to the COVID19 isolation restrictions, which are keeping us at home, you may be ready to tackle those DIY projects after much … more
How COVID19 Has Affected College Age Kids

Top College Financing Stories Of The Decade

By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)The health crisis, due to COVID19, has taken a toll on the young adults who are working hard to advance their academic … more
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