The Top Travel Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
To help our clients find formats that are getting the best results, North American Precis Syndicate ranks the top feature news stories of the year by the highest number of placements in media outlets nationwide. We have compiled the results to show the top feature news stories of the decade, those that have performed brilliantly, way above and beyond what is typically expected.
The most successful stories included attractive color photos or infographics, helpful advice from experts, celebrity spokespeople, the latest statistics, results from surveys, trends, time-saving tips, money saving ideas and other helpful information. The stories targeted people across various demographic groups and related to safe and enjoyable traveling experiences, protecting the health, and assets, of the readers, their friends and family members.
We are passionate about working on the kinds of stories that help millions of people nationwide with the news that is potentially life saving or can improve the quality of their lives.
To name a few, here are examples by topic, of the work from the best and brightest travel communications professionals for some of the most demanding management teams at leading organizations:
1- Domestic: Visit Orlando
2- Foreign: Michelin
3- Hotels and Homes: Marriott
4- Related Products and Services: Travelocity
Here are tips that will help you get more mileage for your travel section story:
Here’s how one travel related client, AARP, scored massive media placements with a NAPS Featurettes distribution:
COMPANY OVERVIEW: AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.
CHALLENGE: To caution seniors of the potential risks of Multilevel Marketing promotions.
APPROACH: “The Risks And Rewards Of Multilevel Marketing” feature included survey results from the AARP Foundation, expert advice, and steps to consider before taking up network marketing. Call to action directs readers to go online and download the toolkit “Multilevel Marketing: The Research, Risks and Rewards.”
RESULTS: This feature got 1,141 known placements, including 153 in print. This appeared in all 50 states, with a readership of 49.5 million and on sites with 91.5 million unique visitors cumulatively. About 53% of placements were in the top 50 markets, 45% were in the most populous third of the states and 31% were in the wealthiest 25% of states. The article was viewed 1,273 times on our site.
An easy and cost-effective way to boost the results of a feature news campaign is to utilize a multimedia Featurettes distribution, including 300+ on-air radio placements and 100+ on-air TV placements. Here is what one client had to say about their NAPS multimedia experience:
"Having looked around for other providers, I am convinced that NAPS is the best way to go for broad dissemination of my releases, be they print, radio or TV."--John Goodwin, President, Galaxy Press.
To see more Top Stories of the Decade for Health, Finance, Home, Auto, Food, Technology, and more, click here.