The Top Financial Stories of the Decade
Techniques That Can Help You To Earn More Media Coverage
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)
To help our clients find formats that are getting the best results, North American Precis Syndicate ranks the top feature news stories of the year by the highest number of placements in media outlets nationwide. We have compiled the results to show the top feature news stories of the decade, those that have performed brilliantly, way above and beyond what is typically expected.
The most successful stories included attractive color photos or infographics, helpful advice from experts, celebrity spokespeople, the latest statistics, results from surveys, trends, time-saving tips, money saving ideas and other helpful information. The stories were targeting people across various demographic groups, relating to prevention, protecting and growing the wealth, of the readers, their friends and family members.
We are passionate about working on the kinds of stories that help millions of people nationwide with the news that is potentially life saving or can improve the quality of their lives.
To name a few, here are examples by topic, of the work from the best and brightest financial communications professionals for some of the most demanding management teams at leading organizations:
1- Foundations: Transamerica Institute
2- Trade Associations: n4a for Eldercare Locator
3- Nonprofit Organizations: Junior Achievement
4- Government: Federal Long Term Care Insurance
5- Financial Services: JPMorgan Chase
For a wealth of results in thousands of community news outlets nationwide, try these tips:
Here’s how one of the financial Featurettes for AARP educated seniors looking for extra income with a successful campaign.
COMPANY OVERVIEW: AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.
CHALLENGE: To caution seniors of the potential risks of Multilevel Marketing promotions.
APPROACH: “The Risks And Rewards Of Multilevel Marketing” feature included survey results from the AARP Foundation, expert advice, and steps to consider before taking up network marketing. Call to action directs readers to go online and download the toolkit “Multilevel Marketing: The Research, Risks and Rewards.”
RESULTS: This feature got 1,141 known placements, including 153 in print. This appeared in all 50 states, with a readership of 49.5 million and on sites with 91.5 million unique visitors cumulatively. About 53% of placements were in the top 50 markets, 45% were in the most populous third of the states and 31% were in the wealthiest 25% of states. The article was viewed 1,273 times on our site.
Here’s what one good client, who had stories that were among the most successful of the decade, had to say about their experience with NAPS:
“The U.S. Government Publishing Office aims to promote our services to the entire the American public. In order to do so, we need to reach all different types of people throughout the country. With NAPS, we can reach a wide variety of audiences, all at once, in a very cost-effective manner. We’ve been a long-standing customer of NAPS, and we keep coming back year after year because of the excellent promotional services we receive.” – Kelly Seifert, Strategic Communications Coordinator at GPO.
To see more Top Stories of the Decade for Health, Food, Home, Auto, Technology, and more, click here.