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From our blogs

How Leading Marketing Pros Are Leveraging Community News Media In Print And Online

Tuesday, March 2, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Savvy marketers recognize the value of community news outlets in the wealthy suburbs as part of the marketing …

Newspapers Are Alive And Well And Thriving In the Suburbs

Tuesday, March 2, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   As the world has become increasingly digital, print marketing has kept pace or exceeded performance of online …

Newspapers Are Dead: Long Live Newspapers!

Tuesday, March 2, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   The emergence of a vast array of digital channels has made printed newspapers stronger.  While many …

How To Find Print Placements Like A Pro

Monday, February 1, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Finding placements online has made media monitoring vastly more time-efficient, yet thousands of publications …

Building Trust In An Era Of Misinformation, Disinformation and Misinterpretation

Friday, January 29, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   As public health information programs are developed, there has been increasing scrutiny of the veracity of …

How To Develop An Editorial Calendar For A Monthly Action Plan

Friday, January 29, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Timing is crucial for a successful editorial outreach program.  Reaching the right influencers at the …

How To Connect Your Message With Key Influencers

Thursday, January 28, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Implementing a strategy for multichannel communication starts with following a path through the decision …

Visual Storytelling That Works In The Digital Age

Thursday, January 28, 2021
By Dorothy York, President and CEO of North American Precis Syndicate (NAPS)   Creating a compelling message is essential for visual storytelling, which must rely on just a few words and a …

Read more

Recent stories
Gaithersburg, MD, letter carrier Hugues Pointe Jour takes a protective stance against an approaching dog.

Even Good Dogs Have Bad Days

4 days ago
(NAPSI)—If you are or care for a dog owner, here’s a statistic you do not want to be part of: More than 5,300 Postal Service employees were attacked by dogs while delivering the mail last year. …
The Dandridge family, David Jr., Omowumnmi, Skylar, David III and Donovan, are all affected by sickle cell.

Understanding Sickle Cell Disease

5 days ago
(NAPSI)—Nearly 100,000 people in the U.S. are affected with sickle cell disease—maybe even someone you know—yet there’s very little general awareness of the disease in part because it’s …

What to Know About Pregnancy and COVID Vaccines

Monday, May 22
by the We Can Do This   COVID-19 Public Education Campaign (NAPSI)—Health information can be overwhelming when you first become pregnant or are considering becoming pregnant. On top of dietary …

Read more of our latest stories

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