Forget The Halls...Deck The Driveway


Forget The Halls...Deck The Driveway (NAPSA)—The sales associate at ‘A Product of Mastery Park Place Lexusin Plano, Tex., remem- ‘The 2019 LexusESluxury sedanis bers clearly the look on the woman's face when she opened the front door. thelatest from the automaker and has been described as a “product of mas- wrapped gift box containing a set of keys—visited the woman's house to brand’s best-selling sedan has bolder, The associate—holding a beautifully tery” This redesigned modelof the more aggressive styling and perfor- deliver a shiny, new Lexus. mance, and offers options that are “Sitting on her driveway wasthe Lexus gifts in their own right. decorated with a bright red bow ontop, Amazon Al just like the commercials. She wasin total With Amazon Alexa integration, shock. She ran to the car and everyone Imagine waking up to find your was jumping up and down and scream- dream car in your driveway—for ing. It was a lotoffun playing Santa.” many people that’s just what hap‘The woman's husband—inspired pens on the holidays and other by the Lexus “December to Remem- great occasions. ber” ads—arranged for the dealership to the new ESallowsfor home-to-car and car-to-homeaccess. You canstart the engine remotely and set the climate control with a smartwatch or smartphone,orstart a favorite podcast in the kitchen andfinish it on the drive big family Christmas Eve dinner—and he usedto helpfind the vehicle’s location. deliver the new Lexusto their homeafter a. madesureit was his wife who answered. the door when Lexus came knocking. According to Chris Brunner, the the ad campaign coupled with the great incentiveswill inspire people to give a loved onethatspecialgift they can open up 365 days year” Brunnernotes that about 10 to 15 dealerships general manager, they had percentoftheir Decembersales are gift showroomsthisfall. (View sidebar.) and for clients to put on their newly purchased Lexusvehicles to add that 28gift sales last year and expect even more this season, with favorites such as the all-new Lexus ES, which just hit Brunner is not alone in anticipat- ing heightened sales over the holidays. According to a recent consumerreport, 30 percentofgifts this seasonwill be lux- ury items, seven percentwill be in the automotive category, and Decemberis historically a great monthfor autosales. Forthe past 19 years, the automaker haslaunchedits iconic “Decemberto Remember”advertising campaign fea- turingstorylinesofloved onesreceiving the surprise ofa lifetime—a new Lexus adornedwith large, festive red bow. “The ‘December to Remember’ campaign resonates with people becauseit taps into everyones holiday fantasy— the vision of waking up in the morn- ing andfinding that dream car in your driveway?” said CooperErickson, Lexus vice president of marketing. “We hope to work. The mobile app can even be sales. In fact, he has ordered 60 big red bowsthis year for showroom vehicles specialsurprise for their loved ones. ‘This season'stelevision advertisements showcase how thegift of a Lexus during the holidays offers amazing experiences throughout the entire year. All three throughout holidays like Easter, the Apple CarPlay* With new Apple CarPlay” compatibility, drivers can access the samefamiliar interface from their iPhones through special moments such as quinceafieras, display, the largestin its class. commercials highlight families making memories with their brand-new Lexus Fourth of July and Halloween, and other back-to-school and high schoolfootball season.Asin year's past, each spot wraps with a family receiving the gift ofa Lexus. “The ‘December to Remember’ ads are definitely the most talked-about Lexusadshereat the dealership,” Brun- nersaid. “Clients are always lookingfor great ways to surprise someone during the holidays, and I truly believe those adsinspire people” Mark Levinson” PurePlay Sound System The most advanced soundstage technologyavailable in a Lexus, this system features an amazing 17 speak- ers, including those placed higher within the cabin to reducereflections and create tonal synergy and nuances notfoundin any othervehicle.