Case Study: California Sweetpotato Council engaged in new consumer marketing outreach with a Featurettes recipe distribution


Council engages New Audiences with Successful Campaign: A Feature News Release Case Study


The California Sweetpotato Council is a voluntary membership organization founded in 1977. Their main objective is to develop policies and programs that enhance the sweetpotato industry in California.


Engage with readers about nutritional facts and new recipes by driving them back to California Sweetpotato Council’s website for additional information.


A “Heart and Healthy California Sweet Potato Chili” feature including an easy to make chili recipe with good reasons to indulge in.


This feature got 1010 known placements, including 60 in print. This appeared in all 50 states, with a readership of 18 million and on sites with 67 million unique visitors cumulatively. About 47% of placements were in the top 50 markets, 57% were in the most populous third of the states and 37% were in the wealthiest 25% of states. The article was viewed 1,515 times on our site.

“California Sweet Potato is happy distributing content with NAPS” stated Nicole Arena, Principal at Q-Cubed, and their agency representative. “Always such a pleasure working with you guys!”


NAPS provides an easy, cost-effective method of getting your story out to nearly every newspaper in the country and thousands of online publications. Instead of just covering the same top publications everyone else in America is trying to get into, you give your top story to practically all of America’s mass media outlets, in a format editors can easily use immediately. We cover America’s 10,000 newspapers with over 200 million in cumulative circulation, about 167 million of which are in the weekly community newspapers.

To see the full release CLICK HERE