Case Study: American Heart Association raised health awareness on new brain health initiative with a Featurettes news distribution

Association Reaches New Audiences with Successful Campaign: A Feature News Release Case Study


Association Reaches New Audiences with Successful Campaign: A Feature News Release Case Study


The American Heart Association (AHA) is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies and share lifesaving resources and information. 


Educate readers about AHA research that could yield transformational discoveries to better detect, treat and prevent cognitive decline.


Feature news story on “New Brain Health Initiative Could Unlock Mysteries Of Alzheimer’s, Dementia”

Using research from AHA, the world’s leading voluntary organization focused on heart and brain health, and The Paul G. Allen Frontiers Group, a division of the Allen Institutt. Highlight launch of the $43 million research project to bridge the science of vascular and brain health through revolutionary, out-of-the-box thinking.


This feature got 1054 known placements, including 101 in print. This appeared in all 50 states, with a readership of 19.6 million and on sites with 66 million unique visitors cumulatively. About 47% of placements were in the top 50 markets, 54% were in the most populous third of the states and 39% were in the wealthiest 25% of states. The article was viewed 1,661 times on our site.

“We’ve been satisfied with their teams services and NAPS.” Maggie Francis, Communications Manager at AHA.


NAPS provides an easy, cost-effective method of getting your story out to nearly every newspaper in the country and thousands of online publications. Instead of just covering the same top publications everyone else in America is trying to get into, you give your top story to practically all of America’s mass media outlets, in a format editors can easily use immediately. We cover America’s 10,000 newspapers with over 200 million in cumulative circulation, about 167 million of which are in the weekly community newspapers.

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