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Communicating Your Message

What do you want the reader to do? Buy a product? Buy stock? Write to the government? Join or contribute to an organization?

Who is the TARGET audience:?

Gender, age-range

What is the key information and message to include?

What else does the client want Americans to know?

Tips or stats we can include?

Is there an ATTRIBUTION?

Study or quotes from creditable third party, (who is not the company’s VP/Marketing)

Do they have a spokesperson they want to use?

How to refer to the company and/or product.

Call-to-action:

Web site, phone number, write-in?

What kind of image do you have in mind:

Photograph? Illustration? Chart?

Contact information:

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